What if Air Travel worked like Health Care?

February 1, 2010

Sometimes the best way to get at a serious topic is through comedy. In case our Parable of the Muffler Shop didn’t do it for you, try this very clever video. It carries a very serious message, yet it is terrifically funny:

Is it a fair comparison? Maybe.  It suggests that coordinated customer service in the health care industry is about 30 years behind the travel industry.

Before online reservation systems, there was once a noble occupation known as “travel agent.” This well-trained sole navigated the disparate, confusing and often conflicting systems of the hospitality and travel world to assemble a trip for you that had all the pieces you needed — hotel, transportation, tickets to events, etc.

Where are the analogs to travel agents in health care? Who is your health care concierge?